After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.
On Tuesday, Rokid launched a Kickstarter campaign to fund Rokid Air, AR smartglasses that serve as a virtual disp… Next Reality & Tommy Palladino
Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like.
Now, Camera IQ wants to make it even easier for makeup makers as well as other con… Next Reality & Tommy Palladino
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
To promote its stage production, the Harry Potter franchise turned to Facebook to p… Next Reality & Tommy Palladino
Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.
After adding background blurring and virtual backgrounds to match Zoom’s cap… Next Reality & Tommy Palladino
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
With Harry Potter and the Cursed Child re… Next Reality & Tommy Palladino
The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support.
With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in … Next Reality & Tommy Palladino
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace’s new multimillion-dollar funding round.
The wee… Next Reality & Tommy Palladino
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
Dubbed „Mark Your Play,“ the campaign is centered on scannable posters, denoted by… Next Reality & Tommy Palladino
The Fourth of July, the celebration of US independence, as well as the second paid holiday of the summer, has arrived.
If you’re vaccinated, you’re probably planning to commemorate the occasion much differently than last year. However, if you’re stil… Next Reality & Tommy Palladino
The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.
On Wednesday, JigSpace closed a $4.7 million Series A round o… Next Reality & Tommy Palladino